Investing & Retirement Planning
Achieving your financial dreams requires smart decisions that create opportunities.
Having a trusted financial advisor by your side can make all the difference.
Our investment philosophy
Our team of expert advisors, supported by a dedicated group of investment and banking professionals, is dedicated to helping you achieve your goals. Our mission is to collaborate closely with you to transform your vision into reality. We actively listen, deeply understand your needs, and provide tailored advice to guide you effectively.
Two great options to start investing—made simple
Investing is all about you. It’s about striving to reach your goals, helping to improve your well-being and planning for your future. Check out both options for the one that best fits your investing style.
Advance Invest
Automated investing + help from Advance Advisory Services’ financial advisors when you need it
A powerful platform—driven by technology and backed by financial advisors1.
Investing for everyone
You don’t have to be an expert to invest wisely. We open your account and familiarize you with the platform—customizing your investment options to fit your future vision.
Advanced technology
Advance Invest is data driven and automatically makes decisions that are personalized to your risk level.
Real support from trusted advisors
Backed by caring financial advisors to add personalization and a human perspective—and answer your questions.
Advance Trade
Self-directed trading from Advance Investment Services
Hands-on, real-time investing.
Independence and control
Buy and sell your own stocks and mutual funds with access to market commentary.
Easy to open
Get started quickly and fund your portfolio from an existing account.
Low Cost
Enjoy online trading2 with a $0 account minimum and a low $60 annual fee.
Looking for something else?
Sterling Trust Checking
You never have to wonder if you’re getting the most from your checking account. As your needs change, your benefit level changes with you.
Online Banking
A better experience created with you in mind. The everyday banking features you need—and some you didn’t know you wanted.
Sterling Cash Credit
Earn unlimited cash back and build credit—all with one card. Sounds like a win-win.
